One Night. One Story. One Bear That Changed Everything.

On Earth Day, join us for the Gala Premiere of ITAM: A Sun Bear Story, a powerful wildlife documentary that follows the journey of a rescued sun bear from rehabilitation towards freedom in the rainforest.

This special premiere screening is a rare opportunity to watch the film before its wider release and to be part of a meaningful evening that celebrates conservation, education, and the beauty of our natural world.

Bring your family, friends, and loved ones for an unforgettable Earth Day experience.

Itam: The Sun Bear at the Heart of Visit Malaysia 2026

Brainchild Pictures and Tourism Malaysia have formed a strategic collaboration to promote Itam: A Sun Bear Story, Malaysia’s first feature-length wildlife documentary. The film chronicles the rescue, rehabilitation and release of a Malayan sun bear, highlighting the importance of wildlife conservation.

17 Dec 2025

Aligned with Visit Malaysia 2026, the partnership will promote the documentary locally and internationally through screenings, festivals, educational programmes and tourism campaigns, positioning Malaysia as a destination for eco-tourism and conservation storytelling.

Press release copy

Synopsis

In the shrinking forests of Borneo, a young sun bear named Itam is rescued from a life behind bars. Orphaned by poachers and raised by humans, she is given a second chance: to return to the wild she barely remembers. But the world she’s being released into is vanishing, cleared, burned, and silenced in the name of progress.

Itam is an intimate portrait of one animal’s struggle to reclaim her wild instincts in a rainforest that may not be waiting much longer.  Through the eyes of Southeast Asia’s most overlooked bear, the film becomes a meditation on what it means to belong, to a place, to a species, to a future that’s slipping away.

This is not just a story of conservation, it’s a quiet, aching plea for coexistence. Itam invites us to listen before the forest goes silent.  A story of one bear becomes a mirror for all of us, asking, while there’s still time, what kind of world we are willing to leave behind.